Pure Plenty® Shampoo This organic scalp-stimulating shampoo clarifies and fortifies hair follicles to optimize the growth cycle. Our color-safe formula features red clover extract and peptides to strengthen hair at the root and inhibit DHT (the hair-thinning hormone); amaranth to give hair movement, lift and bounce for a fuller look; and a sugar-derived cleansing agent (decyl glucoside) to gently clear away buildup. WORKS BEAUTIFULLY FOR Fine and thinning hair KEY INGREDIENTS (Intelli-Cell™ Science Pea Sprout Stem Cells — Red Clover Tetrapeptide Complex — Amaranth Seed Peptide) Plus HOW TO USE Smart direct-to-scalp applicator perfectly place actives at the scalp.