Fortifi-hair™ Shampoo A nourishing, plant-based, deeply hydrating yet lightweight natural shampoo to revitalize and mend dry, damaged, or coarse hair. WORKS BEAUTIFULLY FOR Dry/damaged hair KEY INGREDIENTS Organic (Baobab Protein — Shea, and Murumuru Seed Butters) Plus HOW TO USE Apply on wet hair, massage and distribute evenly from roots to ends. Rinse with warm (not hot) water