KERATIN 24K GOLD SHAMPOO Gold Shampoo This shampoo contains a gentle cationic conditioner that helps keep the hair hydrated, preventing frizz and static electricity. The formula also includes guar gum, a natural derivative that softens the hair and improves its manageability both dry and wet, making detangling easier without weighing it down. Incorporating powerful argan oil, rich in essential fatty acids and vitamin E, this shampoo strengthens and nourishes dry hair, restoring shine and vitality. Additionally, hydrolyzed keratin restructures and nourishes the hair fiber, providing strength from root to tip and improving hair health with every use.