Craving a shampoo that keeps hair colour in & the no-no's out? Keep Me Vivid Shampoo is the next generation SULFATE FREE technology that does it all. Key Benefits: Next generation milky high-foam lather Gently cleanses hair Maintains vibrancy of fast-fading colours Helps combat hair colour fading Sulphate free Product fragrance includes notes of vanilla, coconut, and cotton candy. Using this system, your hair colour can last for up to 21 washes and benefit from increased shine.