WHAT IT IS Our Normcore signature shampoo that gently cleanses all hair types. Who is it for: All hair is welcome! WHY IT’S SPECIAL It’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo is great for hydration + results in clean, soft + shiny strands. Coconut acid - provides excellent lathering and conditioning. Works on all hair types - no matter what type of hair you have, our signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks. Suitable for chemical + color treated hair - feel free to get all the Brazilian + keratin treatments and color you desire!