Milkshake Icy Blond Shampoo is a specific shampoo for blonde hair. The special black pigment contained within the new milkshake icy blond range, gives delicate ash tones to very light blonde hair or platinum blonde hair. It prolongs the effects of grey or silver tones. It helps to neutralizes and counteracts unwanted yellow or brassy tones in blonde hair. The shampoo is ideal for very light blonde or platinum blond hair. Not recommended for grey or white hair. SLES & paraben-free