Whether you’re avoiding retinol due to skin sensitivity, or are looking for a plant-based alternative, Bakuchiol is here as the vegan, cruelty-free, sensitive-skin friendly option. This 100% natural ingredient is clinically proven to be equally as effective as retinol at reversing ageing. Clinically proven to: Decrease pigmentation by up to 28% in 4 weeks* Decrease wrinkle depth by up to 24% in 4 weeks* 93% agree skin appears smoother* 93% agree provides skin with a visibly healthy glow* 94% agree skin appears more elastic* 97% agree overall skin condition is improved* 93% agree the product is gentle enough for everyday use *from a third-party clinical study of 30 women aged 21-69, over 28 days of product use. Bakuchiol has been clinically proven to: Reduce wrinkles by 29% in 12 weeks* Improve roughness & dryness by up to 90% in 12 weeks* Reduce acne by 57% in 6 weeks** *from a study of 16 women aged 41-60, over 12 weeks. **from a study of 15 women, over 6 weeks.