what is the kure strength repair shampoo? a bond fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments. who it's for all hair types 1-4c. ideal for high porosity hair how to use? for the kure your hair is bound to bond with: massage a quarter-sized amount of the kure strength repair shampoo through wet hair focusing on the roots. rinse. double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out. for best results, follow with the kure strength repair conditioner. use as part of your wash care routine. can i use this every day? yes! the kure strength repair shampoo is formulated to be used daily or every wash. is this safe for Keratin, Brazilian, or other chemically-treated hair? yes, the kure strength repair shampoo is safe for chemically treated hair. is this color safe? yes!