what is the kure intense strength repair mask? an intensive mask that’s clinically proven to strengthen, reduce breakage + deliver major moisture in minutes to dry, damaged strands who it's for all hair types in need of deep moisture + strength. also, perfect for dry, damaged + chemically treated hair. why it's special kure your damaged strands. this ultra-rich treatment is here to rescue your dry + damaged mane. intense punch of hydration: if your hair feels parched + damaged, lather this treatment on for rich moisture. strengthens damaged hair: this mask promotes a healthy-looking + feeling mane. a perfect "treat yourself" moment: this mask gives your hair the TLC it's been craving. get 3.2x stronger hair*, 69% less breakage + 8x more conditioned* hair after one use. safe for strands: clinically proven to be safe for color-treated hair.** after using the kure strength repair shampoo, massage through wet hair. let penetrate for 10 minutes. rinse well. use as a weekly treatment.