What is normcore signature shampoo? packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair. who it’s for fine to medium hair types 1-2c why it’s special it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair. leaves hair 7x more conditioned*. Coconut Acid - provides excellent lathering + conditioning. 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**. *clinically proven when using shampoo + conditioner together as a system. **based on a consumer at-home test of 51 participants. what is the amika signature scent? an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla. is this safe for keratin, brazilian, or other chemically treated hair? yes, normcore signature shampoo is suitable for chemically treated hair. is this color safe? yes!