Shampoo with an intense reconstructive & revitalizing action, for damaged & brittle hair. Thanks to the special pH-balanced toning formula with Keratin, it deeply nourishes & strengthens the hair structure, prevents breakage & protects from the heat of straighteners & dryers, providing it with shine & elasticity. How to use: Apply to wet hair & work into a lather. Rinse thoroughly & repeat. For best results use in combination with 360 Be Fill Conditioner. Benefit: Moisturising, Reconstructing Formula: Paraben-free Ingredient: Keratin Sustainability: Cruelty-free