A shampoo with purple pigments to refresh and maintain the vibrancy of natural or highlighted blondes. This purple shampoo for blonde hair prevents natural or colored hair from yellowing and helps eliminate brassiness, leaving it soft to the touch. Haircare Benefits: Neutralizes brassiness Helps brighten and condition cool blonde tones or silver hair Formulation Highlights: Energizing formula with Color Pigments, effective color depositing pigments to refresh blonde tones and help to eliminate brassiness ✔️Gentle to hair ✔️Free of animal-derived ingredients ✔️For highlighted, cool blonde or silver hair