Thanks to its formulation: It gently cleanses the hair and scalp; It adds emollient and moisturising agents; It protects and helps to lengthen the life of the haircolor; The soft, light foam is easily rinsed out. Product ideal for: Anyone who wants to gently cleanse their dyed or treated hair. The formula is enriched with several active ingredients that together perform functions that help the hair and the scalp: Hydrolysed collagen derivative: Performs an antistatic function that conditions; Niacinamide: A powerful antioxidant, it has an anti-fading action that stimulates keratin synthesis; Pomegranate extracts: Naturally rich in antioxidant polyphenols that give natural protection against UV rays; Panthenol (Provitamin B5): With a moisturising effect that acts on the hair and scalp; Corn oil: Rich in gamma-tocopherol, aids in strengthening the hair shaft; Vitamin E: The natural molecule with antioxidant action. Dermatologically tested, paraben free, not tested on animals.