Step 3 in the CURL WOW regime New COLOR WOW “Naked Technology” feels weighless on the hair like no product is present! Works deep inside strands to lubricate the protein chains inside dehydrated curls to bring back bounce, elasticity + fluid motion. Profaxil-18 Complex™ breaks up Marula Oil and Coconut Oil particles, enabling them to penetrate deep into the hair. How to use After shampooing with Hooked, squeeze out excess moisture then apply a generous amount to hair, work through with fingers or comb to distribute evenly. Leave on up to 5 minutes then rinse with warm water.