The Build-Up Be Gone Shampoo by The Hair Movement is a deep-cleanse exfoliator designed for all hair types. Over time, environmental pollution, hard water, product build-up, and heat damage weigh hair down at a molecular level, preventing key ingredients from nourishing the hair from the inside. This shampoo removes that build-up, leaving hair feeling lighter and cleaner. Formulated to be used just once or twice a month, it's like an exfoliator for your hair. After use, hair feels rejuvenated, and your styles will last longer. It also maximises the effectiveness of other hair care products and helps colour treatments last longer. Key Features: Removes environmental and product build-up Suitable for all hair types Vegan-friendly and free from SLS, silicone, and parabens Packaged in 100% recycled plastic 94% naturally derived ingredients How to Use: Apply a generous amount to wet hair and cleanse from ends to roots. Rinse thoroughly and repeat 2-3 times depending on build-up.