Our Retinol Serum is one of the most effective anti-ageing serums on the market. At 0.3% it has the strongest concentration of retinol for effective anti-wrinkle power, whilst also being completely safe for your skin and maintaining hydration. The magic ingredients: *Retinol helps to visibly reduce the appearance of fine lines and wrinkles while improving skin radiance and luminosity. *Kakadu Plum (known to have 55 x more Vitamin C than oranges) is amazing for brightening the complexion, reducing hyper-pigmentation and protecting from harsh environmental aggressors such as pollution. *Pentavitin hydrates for up to 72 hours meaning no flaking or dryness. This super clean vegan formula is also 97% natural and FREE of Parabens, Gluten, Artificial Colours, GMO, PEGs, SLS, Petroleum, Mineral Oils and Nut Oil