WHAT IT IS: A daily shampoo that provides a deeper cleanse on the first lather. Volume shampoo removes build-up, refreshes the scalp, plumps strands for more volume and body and helps to remineralize strands of hair for more fortified strands that resist shedding and breakage. THE BENEFITS: •QUINOA PROTEIN: plumps each strand to maximum fullness. •BENTONITE CLAY: plumps, strengthens and protects hair. HOW TO USE: Wet hair and lather from roots to ends.