shampure™ nurturing shampoo Keep it simple with shampure™ — a gentle shampoo for everyday use providing weightless nourishment*. • 96% naturally derived.* • Ideal for light daily cleansing • Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil. • Features our signature shampure™ aroma — a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang. • Best for fine to medium hair types • Silicone-free technology