Color Wow Dream Cocktail Kale-Infused (200ml) reinforces internal bonds to strengthen hair by over 50% with just one use. Chemically treating your hair with colour breaks down the hair's natural, internal cysteine bonds which are there to give the strands strength. This powerful tonic utilises sulphur-rich sea kale to relink and reinforce these vital bonds. It is also packed with protein-building Amino Acids plus B Vitamins to strengthen, smooth and detangle. Clinically proven to reduce breakage by over 50% after only one application! Ideal for anyone with colour treated hair. Also, helps protect against UV damage. Completely cruelty-free & vegan-friendly. Directions of use: Shake bottle well before opening. Apply to lightly towel-dried, damp hair. Pour a small coin-sized amount of product into palm and then smooth throughout hair. Comb through. Don't rinse then style as desired. You can either use daily as needed.