A cleansing shampoo micro-dosed with patented K18 Peptide. The performance-strong yet the non-staining formula is designed with an optimized pH for daily use. Excellent cleaning without compromise: The optimized pH keeps the cuticle closed during washing and protects the hair's natural moisture content for a smooth hair result. Less is more formulation delivers a superior clean without compromise! Optimized pH keeps the cuticle closed during washing and protects hair’s natural moisture levels for a smooth hair result. Plant-derived surfactants create high foaming + cleansing power without being harsh or leaving buildup behind on hair or scalp. K18 Peptide works as a protective shield to reduce protein loss that can occur during washing to keep hair feeling soft, strong, healthy, and clean.