Oud Oil is often associated with its ability to bring about calmness in the nervous system, its ability to cultivate focus and alertness when used, and as some say, the positive effect it gives to one's libido system when used regularly. Oud Oil is indeed an aromatherapy, is not gender-specific, and can be enjoyed by both sexes, though some females may prefer a blended version of the Oud Oil due to the strong potent smell of the pure Oud essence. In the Middle East, men and women burn Oud wood chips to fragrance their houses and their clothes so that the lasting scent will permeate the whole garment.