Nourish, hydrate and repair. Gently cleanse hair and scalp for curls with supreme softness, body and bounce. Banana Fruit Extract, Black Seed Oil and vegan keratin help to replenish hair’s elasticity and enhance natural curl patterns. 82% Improved detangling, conditioning & manageability* 82% Smoother hair feel* 72% Frizz reduction for 24 hours* *Test results are based on multi-ethnic, frizzy hair treated with SOFT BOUNCE Shampoo, Conditioner, and REBOUNCE Curl Defining Crème compared to control products. BLEU Molecule Complex for strength and shine Chia and Flaxseed Polysaccharides hydrate, repair, and enhance curls Banana Fruit Extract nourishes waves and curls Black Seed Oil restores damaged curls and waves Keramatch Vegan Keratin provides repair and manageability