What it is: Pravana The Perfect Blonde Purple Toning Shampoo What it does: No one needs deep treatments and restoration nourishment more than blondes. All that lightening wreaks havoc on strands, leaving them brittle and in need of some love. Well, here’s the perfect solution! This deeply nourishing weekly treatment transforms hair from brassy to sassy in less than five minutes! Thanks to its exclusive dual violet dye system and optical brighteners, this luxurious, deeply nourishing treatment instantly neutralizes unwanted yellow tones and kicks brassiness to the curb. What else you need to know: Dual ultra-violet dye system increased levels of pigment in this hard-working masque immediately eliminates any yellow or brass. Coconut oil infuses strength, incredible shine and moisturizes.