All-day shield offers a new generation of daily and highly protective skin care. It is conditioned in a convenient airless to be carried all day. This protective daily wear is an innovation at different levels. The water in oil formulation creates a long lasting film over the skin resisting to sweating, providing a base for make-up and avoiding the penetration of the sunscreens into the skin. The all-day shield offers a complete UVA and UVB protection because of the ferulic acid (UVB) and helioguard 365 (UVA) a natural UVA-screening compound from sea algae to protect the skin against photo-aging. The formula is boosted in vitamin E to provide an additional free radical protection.