Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine. -Water Based: Shampoos out easily without residue. -Lanolin Wax: Humectant that provides movable hold. -Sucrose: Conditions and moisturizes hair. -PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair. -Glycerin: Softens and swells the hair shaft making hair appear thicker.