What it is: A setting medium that works well for all hair types. What it does: This product is neither a gel nor mousse, but works like both. It slicks back, helps add body and lift roots, and defines curl with a strong hold. What else you need to know: The more you use, the more it holds. Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.