A colour-safe, pH-optimized shampoo with the patented K18PEPTIDE™ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve colour, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse. Less is more formulation delivers a superior clean without compromise: Optimized pH cleanses hair and scalp without over-drying, Certified microbiome-friendly formula removes dirt and oil without disrupting the scalp’s natural protective barrier, K18PEPTIDE™ helps reduce protein loss to keep hair feeling healthy and strong.