Start with the most important thing: clean, healthy hair. 1922 by J.M. Keune hair care products are the new cleansing and conditioning essentials that will form the backbone to your unique grooming routine. They’re designed to work together to optimize hair and scalp, so both are in prime condition before you even think about cutting, coloring or styling. When we say Essential, we mean it. This shampoo is so gentle, you can use it every day to cleanse and hydrate hair, beard, and body. Enriched with Creatine, Hemp, and Bamboo Extract.