This is a lightweight, water based shaping cream. It’s very easy to apply and is perfect for those of you seeking a textured yet flexible all-day hold. It’s good for a whole range of styles from easy and laid-back to more defined. The subtle hints of Layrites mild vanilla signature scent throughout the day will remind you of how put together you look, even without a mirror. Guys with thicker hair can use it to achieve a very flexible put together style. Barber Tips: For a softer, pliable and more easy going natural look, apply Layrite Natural Matte in wet hair. For more control and firmer finish, apply Layrite Natural Matte in dry hair. Natural Matte is extremely versatile. Work your fingers through your hair for a more natural look or use a comb for a neater, more defined look.