WHAT IT IS an innovative jelly shampoo that deep cleans, purifies, and rebalances the scalp. WHO IT'S FOR all hair is welcome - though as a clarifying shampoo, it is not recommended for color or chemically treated hair. WHY IT'S SPECIAL show your scalp the tlc it craves. your scalp is skin too, which means it deserves as much careful attentiveness as your face does. enter: reset exfoliating jelly shampoo for a deeply cleansed scalp.it acts as a magnet- to slough off unwanted gunk, purify, and rebalance the scalp. easy application - the needle nose can nestle its way deep into roots and scalp. works on even the most oily, itchy, and sensitive scalps. HIT THE RESET BUTTON: *slide targeted applicator tip directly onto wet scalp and hair, working from scalp to ends. *massage product into scalp. *rinse and follow with your favorite amika conditioner.