Blondage High Bright Shampoo is our answer to blondes who lose lightness and brightness in the weeks between salon visits. This shampoo is step #2 in the full High Bright regimen, a new blonde haircare system powered by Vitamin C and Redken's Brightening Care Complex. This system washes away buildup and impurities in hair, brightening dulled, darkened or mattified blonde hair caused by dulling agents and pollution. Get an instantly brighter blonde in one use when you use the entire High Bright system. BENEFITS: Seals cuticles and fills hair porisity to lock out dullness Bright, silky, conditioner, soft hair Vitamin C and Brightening Care Complex brightens hair