-Intense nourishment for a softer fiber with reduced porosity to help retain color for longer - Hair looks healthier and after 6 weeks, up to 92% of colour intensity is preserved.** Who is it for? Chroma Absolu is for all consumers with color-treated hair who need to address a multitude of hair issues. Chroma Absolu helps to address the need for stronger, shiny and dull colored hair. THE COLOR CHEATER: Dark brunettes prone to oxidation and unwanted undertones THE LONG-TIME USER: Permanent root covering leaving hair frizzy, dull and with a rough texture THE SERIAL COLORER: Bleaching and intense coloring pigments leaving hair dry, porous and prone to breakage