Reduce hair loss by 77% with our latest advancement for thinning hair: the Invati Ultra Advanced™ 4-Step System. The first step in the routine is this nourishing hair shampoo for thinning hair. It gently exfoliates with wintergreen-derived salicylic acid, removing oil and environmental residues that can clog pores. Gentle and non-irritating to the scalp, the formula creates a rich, creamy lather for a clean, yet nourished feeling. It leaves hair shiny and, when paired with our Rich Thickening Conditioner, helps to soften, smooth, and thicken hair. Suitable for: Medium to thick thinning hair types Normal to oily scalp Aroma: Soothing Pure-Fume™ aroma with lavender, clary sage, Australian sandalwood, vanilla, and other pure plant and flower essences 94% naturally derived** Silicone-free Sulfate-free Vegan Leaping Bunny Approved Dermatologist tested