This dual action strengthening cleanser creates a creamy foam and helps to balance the scalp microbiome. Its Kerabiotic BLOND GUARD technology strengthens hair, neutralizes unwanted yellow tones, helps to restore and recover bleached hair to help reduce breakage, enhances color gloss and improves its vibrancy. It can be boosted with our Anti-Brassiness purple drops for a customized neutralization. Who is it for? Anyone with blonde, bleached, white, or highlighted hair who wish to neutralize brassiness and maintain cool blonde hair color. Key Benefits The Strengthening Purple Cleanser for blonde hair neutralizes brassiness, strengthens hair and respects and balances the scalp.