A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds – delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*. When there’s no time to spare for healthy-looking hair, In A Flash makes a dash to the finish line in one quickie, rinse-out treatment with visible results in seconds.