What It Does Ice Blonde Anti-Yellow Conditioner revives cool blonde hair tones in colour-treated, lightened or grey hair types. The nourishing formula contains concentrated Violet & Blue Pigments to help counteract unwanted gold/brassy tones. Enriched with Aloe Vera, Omega 9 and strengthening Iceplex Bond Builder technology©, a supercharged complex of Amino Acids designed to build keratin, penetrating into the hair cortex and restoring it from within.