Protect your hard-earned colour with the Matrix Keep Me Vivid Shampoo, specially formulated for colour-treated hair. Helping to seal in colour while banishing impurities, the shampoo transforms into a milky, high-foam lather that gently cleanses away dirt and grime while helping to maintain the vibrancy of fast-fading hair colours. Works to combat colour fading and leave locks feeling purified. Infused with a Vanilla, Coconut, and Cotton Candy fragrance.