What Is It: Keep your blonde light + bright with this violet leave-in cream that weightlessly conditions, tames frizz and heat protects. for touchable soft hair that’s full of shine. ideal also for fine to medium hair. Why Is It Special: Butylene glycol – organic alcohol primarily used in skincare products as both a humectant and slip agent that helps to boost hair’s ability to retain moisture while providing a silky, smooth texture. Sodium cocoylamino acids – heat activated complex that protects stressed hair, restores shine + smoothness to hair making it look and feel healthy again. Who Is It For: Anyone looking to banish brassiness for touchable soft hair that’s full of shine. ideal also for fine to medium hair.