WHAT IT IS Rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenches hair with 3x more hydration*. *Clinically proven, shampoo + conditioner when used as a system. WHY IT’S SPECIAL Drench your hair with 3x more hydration* with hydro rush intense moisture shampoo. Immersed in potent + natural ingredients, this shampoo gently cleanses while resulting in long-lasting moisture. Ultra-hydrating: hydro rush intense moisture shampoo boosts moisture for 72 hours* and results in hair that is 3x more hydrated*. Reduces breakage: this shampoo is clinically proven to result in 50% less breakage*. Immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae. *Clinically proven, shampoo + conditioner when used as a system. WHO IT’S FOR For dry, textured, or coarse hair types 2a-4c.