This ultimate anti-aging serum reduces fine lines and wrinkles. It promotes a general overall smoothness and evenness of skin tone. IconicA® was developed with the cornerstone and most future-forward Retinoid technology available, the patented stabilized Retinaldehyde. It performs closest to Retinoic Acid pharmaceutical-grade products, without a prescription. It provides actives that brighten and work to help ward off free-radical exposure as a critical anti-oxidant, vastly improving the complexion of the skin. -Ultimate anti-aging and rejuvenating serum -Brightens and tones the tissue -Encourages fibroblast activity and lessens the appearance of wrinkles -Antioxidant Tips for use: -Apply in the evening after cleansing and toning. -Apply moisturizer on top. -Always use sunscreen when using this product.