Designed with cool blondes in mind, PLATINUM Shampoo is a vegan purple shampoo which is powerful at neutralising yellow tones. It’s also gentle when it comes to cleansing thanks to its sulphate-free and sodium chloride-free formulation. As well as deep purple pigments, PLATINUM Shampoo also contains soybean, glycerin, vitamin B5 and betaine so you can strengthen, hydrate, thicken and add that signature INNOluxe shine while you wash! PLATINUM Shampoo… Neutralises yellow tones Is free of sodium chloride and sulphates Leaves hair with long-lasting shine and softness