Keep it simple with shampure™ — a gentle shampoo for everyday use. 96% naturally derived.* KEY INGREDIENTS Gently cleanses and provides long-lasting nourishment with the help of abyssinian oil. ICONIC AROMA Features our signature shampure™ aroma — a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang. FREE FROM: Silicone Parabens Gluten Synthetic Fragrance Mineral Oil Petrolatum Formaldehyde Animal Ingredients