FIRMS, SMOOTHES, HYDRATES Boost hydration and improve the appearance of fine lines and wrinkles with this revolutionary anti-ageing moisturiser. Meet your grooming essential. Specially formulated for men, this clinically proven anti-ageing moisturiser harnesses the power of the sea to help hydrate, firm and reduce the appearance of wrinkles. Power charged with hydrating Padina Pavonica, anti-ageing Ginkgo Biloba and Abyssine, the award-winning formula helps improve the appearance of skin suppleness and elasticity for smoother-looking skin. How to Use Apply every morning and evening after cleansing. Step 1 Pump a pea-sized amount into the palms and warm together. Step 2 Smooth over the face and neck.