Any blonde worth their bleach knows that a quality purple shampoo is pretty much non-negotiable. Enter Kérastase Blond Absolu Bain Ultra-Violet. This potent anti-brass shampoo will neutralise any yellow tones in your blonde, leaving it creamy, cool and lovely. Dream result. It’s also enriched with hyaluronic acid for strength and edelweiss flower for protection. Your hair will be smooth, soft and nourished. Plus, anything that keeps your colour looking lush between salon appointments has got to be a winner.