COOL IT HIGHLIGHTING SHAMPOO BES Made in Italy Purple Shampoo For Blonde Hair BES Cool-It violet shampoo. Designed to fight with the yellow shades in your hair and return the cool beauty to gray, colored or bleached hair. in your hair color and hair will be much softer, elastic and shiny. Although it has pigments that will help you get rid of the yellow undertones, it doesn’t stain skin or nails. To keep your hair pristine and color stable and cool, you’ll need a specific shampoo. Like BES Cool-It shampoo. Designed to fight with the yellow shades in your hair and return the cool beauty to gray, colored or bleached hair. Just after one used, you’ll notice an improvement in your hair color and hair will be much softer, elastic and shiny. Although it has pigments that will help you get rid of the yellow undertones, the shampoo doesn’t stain skin or nails, is easily washed away.