WHY IT’S SPECIAL we didn't invent dry shampoo, we just perfected it. we couldn't find a dry shampoo that actually cleansed our hair and wanted one that not only made hair look clean, but also feel clean too. so, we made it. invisible - if used correctly, you’ll get that freshly washed look with no white residue, ever. be sure to spray in, wait for the magic to happen and then massage your scalp like you’re actually shampooing. rice starch - we traded out the standard aluminum starch for rice starch to restore hair’s volume and oomph a super fine mist - layerable for days and days. no itch, gunk, powdered look or 'dry shampoo head' here WHO IT’S FOR perk up dry shampoo works on all hair types. here at amika, we believe all hair is welcome. from curly to color-treated, this product is safe and effective for all.