Key Benefits of the Keep Me Vivid routine*: Milky high-foam lather, Gently cleanses hair, Maintains vibrancy of fast-fading colours, Help’s combat hair colour fading. *Keep Me Vivid Routine including shampoo and conditioner for vivid colour protection. Shampoo colour-treated hair with Keep Me Vivid and rinse. Apply Colour Lamination Spray on full head and wait 1 minute. Layer on Keep Me Vivid Conditioner and thoroughly rinse. Use the Keep Me Vivid Color Velvetizer before air-dry or blow-dry styling.