Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal haircolor between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Color-safe. Sulfate, phosphate, and paraben-free. In an independent consumer study of women ages 18-65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner: 100% said hair feels soft* 96% said hair does not feel stripped or dry* 92% said highlights were refreshed* 85% said warmth is neutralized* How to use: Massage through wet hair and scalp. Leave on for 3-5 minutes. Rinse well. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.