Neal & Wolf BLONDE Purple Brightening Shampoo has been specially designed to protect and enhance blonde or lightened hair. Our unique blend of Wheat Proteins and Glycerin offers long-lasting colour protection while safely neutralising brassy tones, to ensure luxuriously healthy looking and brighter hair Directions: Wash hair in hot water to open the cuticles then apply a generous amount of BLONDE Purple Brightening Shampoo and massage from roots to tips. Allow to sit for one to two minutes. Rinse and repeat if necessary. Sulfate Free Paraben Free DEA Free TEA Free Cruelty Free Suitable for vegans