Maxi Plump is formulated with P.E.T.® to deliver tri-peptides proven to enhance the contour and volume of the lips, making them fuller and smoother. The cutting-edge peptides in Maxi Plump have shown to increase the volume of the lips by over 40%. Maxi Plump also protects dry, chapped lips with intense moisturizers such as Coconut Oil, Beeswax and Shea Butter – a key ingredient known to be highly effective in protecting moisture. Maxi Plump’s unique formula has shown to increase the hydration level of the lips by over 55%.